Monday, April 13, 2009
Head to Toe
I'm doing research on Zara for my Writing class and the company is HUGE - thousands of stores internationally and a leader in the sweeping "Fast fashion" trend. When i think of "fast fashion", i automatically think of Forever21 - a company who has had countless lawsuits for copyright infringement and now - an upcoming trial will decide not the individual case of copyright infringement but, in general, whether or not Forever21 rips off the designs of top fashion houses. this could have implications not only for forever21 but every company like it. First thing that comes across in my mind is "DUH, they're total copycats!", and the next thought that pops up is "NOOO". I really hope that they don't lose this one. Yes, sometimes the rip off is SO blatant but as i look down at my outfit, everything ~ my top, my pants, my tank top - is from Forever21. Forever21 has given countless access to lookalike designs that otherwise would be out of reach. i feel kinda dumb about expressing my love for this store, but i'm just getting sentimental/nervous about the the future of my favorite fast fashion store.
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